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Participation rates in many outdoor activities are changing. Demographic changes, competing hobbies and interests, and shifts in popular American culture have all contributed to the decline in participation rates of several outdoor pastimes. Currently, champions of the outdoor recreation community are focusing their efforts to strategically increase participation in hunting, angling, and the shooting sports through a national movement referred to as “R3.”
R3 (recruitment, retention and reactivation) describes everything from a specific program to an organization’s entire strategic vision to engage and serve customers.
The ORAM (Outdoor Recreation Adoption Model) illustrates, in a linear fashion, the steps an individual moves through as they learn about, try and then adopt a new activity or behavior. It can be used to understand the difference between recruitment, retention and reactivation. By understanding the ORAM and the process critical to an individual's adoption of an activity, R3 program managers and organizations can build strategies that effectively engage individuals in outdoor recreation. This will then further increase the reach and impact of R3 efforts
Read more: R3 and the Outdoor Recreation Adoption Model
Evaluation is a process that critically examines a program. It involves collecting and analyzing information about a program's activities, characteristics and outcomes. Its purpose is to make judgments about a program, to improve its effectiveness and/or to inform programming decisions.
The Wildlife Management Institute (WMI) Evaluation Tools below are developed specifically for skills training/learn-to-hunt seminars and training hunt programs. However, the information contained within these tools can be modified to fit most conservation related programs.
Does your organization have an R3 program that you would like to have assistance with tracking and evaluating on? Let us know, we are happy to help. Available services:
Contact Megan Wisecup or Rachel Ladd if you are interested in trying out one of our available services.
In October, the Iowa DNR launched a campaign called "Let's Go Hunting" to encourage existing hunters to share their passion and invite someone to go with them. The multi-channel campaign will also promote hunter education, the Apprentice License and hunting related links and applications. The media toolkit includes a series of videos, banners, logos and social media posts that have been developed and available for staff and partners to use.
Let's Go Hunting ToolkitTo obtain access to the toolkit, contact Megan Wisecup at email@example.com.
Have questions about the outdoors but not sure where to go or who to ask? Check out Powderhook, an application developed to serve as an outdoor helpdesk.
Interested in becoming a digital mentor for Iowa? Contact Megan Wisecup at firstname.lastname@example.org.
Megan Wisecup502 E 9th Street, DSM Iowa, 50319515-238-4968, fax: 515-725-8201Megan.Wisecup@dnr.iowa.gov
Have an R3 success story to share? Let us know! Please submit your story to Megan Wisecup.
Iowa R3 PlanCultivating the Future of Outdoor Recreation in Iowa
Nov 2017 Presentations:
R3 Nationally and in Iowa
Where is R3 Headed
Mentoring: A Fresh Approach
Mentoring Certification Program
Cultivating and Sustaining
2018 Dates Coming Soon
Des Moines, IA
May 21-23, 2018
Lincoln, NEMore Information and Registration