hunters and fly fishermen
Recruitment, Retention and Reactivation [R3]

Participation rates in many outdoor activities are changing. Demographic changes, competing hobbies and interests, and shifts in popular American culture have all contributed to the decline in participation rates of several outdoor pastimes. Currently, champions of the outdoor recreation community are focusing their efforts to strategically increase participation in hunting, angling, and the shooting sports through a national movement referred to as “R3.”

R3 (recruitment, retention and reactivation) describes everything from a specific program to an organization’s entire strategic vision to engage and serve customers.

Outdoor Recreation Adoption Model

The ORAM (Outdoor Recreation Adoption Model) illustrates, in a linear fashion, the steps an individual moves through as they learn about, try and then adopt a new activity or behavior. It can be used to understand the difference between recruitment, retention and reactivation. By understanding the ORAM and the process critical to an individual's adoption of an activity, R3 program managers and organizations can build strategies that effectively engage individuals in outdoor recreation.This will then further increase the reach and impact of R3 efforts

Read more: R3 and the Outdoor Recreation Adoption Model

R3 and the outdoor recreation adoption model


Wildlife Management Institute (WMI) Evaluation Tools

Evaluation is a process that critically examines a program.  It involves collecting and analyzing information about a program's activities, characteristics and outcomes.  Its purpose is to make judgments about a program, to improve its effectiveness and/or to inform programming decisions.  

The Wildlife Management Institute (WMI) Evaluation Tools below are developed specifically for skills training/learn-to-hunt seminars and training hunt programs.  However, the information contained within these tools can be modified to fit most conservation related programs.  


Campaign - Let's Go Hunting

In October, the Iowa DNR launched a campaign called "Let's Go Hunting" to encourage existing hunters to share their passion and invite someone to go with them. The multi-channel campaign will also promote hunter education, the Apprentice License and hunting related links and applications. The media toolkit includes a series of videos, banners, logos and social media posts that have been developed and available for staff and partners to use.

Let's Go Hunting Toolkit
To obtain access to the toolkit, contact Megan Wisecup at megan.wisecup@dnr.iowa.gov.


Powderhook works like a helpdesk for the outdoors:

Have questions about the outdoors but not sure where to go or who to ask?  Check out Powderhook, an application developed to serve as an outdoor helpdesk.

Interested in becoming a digital mentor for Iowa?  Contact Megan Wisecup at megan.wisecup@dnr.iowa.gov.    

logo link to powderhook.com
Iowa R3 Coordinator​

Megan Wisecup
502 E 9th Street, DSM Iowa, 50319
515-238-4968, fax: 515-725-8201
Megan.Wisecup@dnr.iowa.gov


R3 Report, Iowa
Iowa R3 Plan
Cultivating the Future of
Outdoor Recreation in Iowa


Iowa R3 Summit

2018 Dates Coming Soon
Des Moines, IA

National R3 Symposium

May 21-23, 2018
Lincoln, NE
More Information and Registration

What is R3?

What is ORAM?