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Participation rates in many outdoor activities are changing. Demographic changes, competing hobbies and interests, and shifts in popular American culture have all contributed to the decline in participation rates of several outdoor pastimes. Currently, champions of the outdoor recreation community are focusing their efforts to strategically increase participation in hunting, angling, and the shooting sports through a national movement referred to as “R3.”
R3 (recruitment, retention and reactivation) describes everything from a specific program to an organization’s entire strategic vision to engage and serve customers.
The ORAM (Outdoor Recreation Adoption Model) illustrates, in a linear fashion, the steps an individual moves through as they learn about, try and then adopt a new activity or behavior. It can be used to understand the difference between recruitment, retention and reactivation. By understanding the ORAM and the process critical to an individual's adoption of an activity, R3 program managers and organizations can build strategies that effectively engage individuals in outdoor recreation. This will then further increase the reach and impact of R3 efforts
Read more: R3 and the Outdoor Recreation Adoption Model
Evaluation is a process that critically examines a program. It involves collecting and analyzing information about a program's activities, characteristics and outcomes. Its purpose is to make judgments about a program, to improve its effectiveness and/or to inform programming decisions.
The Wildlife Management Institute (WMI) Evaluation Tools below are developed specifically for skills training/learn-to-hunt seminars and training hunt programs. However, the information contained within these tools can be modified to fit most conservation related programs.
Video Resource: Diving in to Evaluations (YouTube)
Does your organization have an R3 program that you would like to have assistance with tracking and evaluating on?
Let us know, we are happy to help. Available services:
Contact Megan Wisecup or Rachel Ladd if you are interested in trying out one of our available services.
Many organizations are unaware of the kinds of benefits using focus groups can have. Focus groups are often used in order to gain a better insight into different behaviors and opinions of customers regarding products, brands and services. They are typically helpful when you are looking to reach a new target audience, making changes to or establishing the brand of your organization or creating a new program or service.
Below is a questionnaire template we developed to help get you started. If you conduct any focus groups and are willing to share the results we would love to see them. We are in the process of wrapping up some additional focus groups this Spring targeting millennials (young professionals and college age students) and will be compiling a report with the results that will be made available to our partners early this summer. Any additional results we can gather to include in our final report will help us all better understand this target audience.
Focus Group Questionnaire Template
Please submit any completed questionnaires or a summary of the results gathered to Rachel Ladd.
In October, the Iowa DNR launched a campaign called "Let's Go Hunting" to encourage existing hunters to share their passion and invite someone to go with them. The multi-channel campaign will also promote hunter education, the Apprentice License and hunting related links and applications. The media toolkit includes a series of videos, banners, logos and social media posts that have been developed and available for staff and partners to use.
Let's Go Hunting ToolkitTo obtain access to the toolkit, contact Megan Wisecup at email@example.com.
Have questions about the outdoors but not sure where to go or who to ask? Check out Powderhook, an application developed to serve as an outdoor helpdesk.
Interested in becoming a digital mentor for Iowa? Contact Megan Wisecup at firstname.lastname@example.org.
Megan Wisecup502 E 9th Street, DSM Iowa, 50319515-238-4968, fax: 515-725-8201Megan.Wisecup@dnr.iowa.gov
Have an R3 success story to share? Let us know! Please submit your story to Megan Wisecup.
Coming Soon: LifeModes and Tapestry Segments of Iowa Hunters
Iowa R3 PlanCultivating the Future of Outdoor Recreation in Iowa
2017 Iowa R3 Summit Presentations:
R3 Nationally and in Iowa
Where is R3 Headed
Mentoring: A Fresh Approach
Mentoring Certification Program
Cultivating and Sustaining
2018 Iowa Outdoor Recreation Summit Presentations:
2018 Outdoor Recreation
Authentic Social Media
Iowa R3 Social Successes
Understanding Motivations to Influence Adults
Save the Date: May 2020
For more information on the national R3 movement or the tentative 2020 National R3 Symposium visit http://www.cahss.org/.