Leave the old When buying new - Retire Your Tires
Consumer Education Campaign

Student Public Service Announcement Contest Winners The Iowa Department of Natural Resources congratulates the winners of our Student Public Service Announcement Contest: Television Category: 1st place - Joe Boyle, Scott Community College 2nd place - Maurita Gholston & Joseph Kuefler, Buena Vista University 3rd place - Joe Boyle, Scott Community College

Radio Category:
1st place - Adam Christensen, Iowa Western Community College
2nd place - Nick Archer, Iowa Western Community College
3rd place - Mawounedalo Mawussi, Iowa Western Community College
Honorable mention - Shawn Rodgers, Drake University

Student Public Service Announcement Contest
The Iowa Department of Natural Resources is hosting a public service announcement (PSA) contest to find three television and three radio 30-second ads to be aired across the state of Iowa. The state’s “Retire Your Tires: Leave the Old When Buying New” campaign aims to increase the percentage of customers leaving their old tires at the dealership when purchasing new tires and decrease the number of illegally dumped tires. An estimated 1-out-of-5 Iowans still take their scrap tires with them when purchasing new tires. The campaign’s primary target audience is rural and urban males, ages 25-54. The secondary target audience is rural and urban males and females, ages 18-35, who are consumers of tires.

All submissions deadlines to be announced.

Campaign Objective:
Our main objectives are to increase the percentage of customers leaving their tires at the dealership when they purchase new tires, increase the number of tires collected by registered tire haulers, and decrease the number of illegally dumped tires. An estimated 1-out-of-5 Iowans still take their scrap tires with them when purchasing new tires.
See survey results

Our main message to consumers will be to leave their tires at the dealership. The main message will be delivered to consumers at the point of purchase, Iowa tire dealerships, by showing them the benefits of leaving old tires at the dealership and promoting old tires as a resource for Iowa businesses and communities. The educational approaches that will be used include posters, window clings, oil change reminder clings, billboards, radio events and prize drawings. Samples of many of these tools are available below.

Our primary target audience is rural and urban males, ages 25-54, who are the primary consumers of tires. Our secondary target audience is rural and urban males and females, ages 18-35, who are consumers of tires.

How To Participate:
If you are a tire dealer and would like to participate in the "Leave the old when buying new - Retire Your Tires" campaign, please contact the Department of Natural Resources at 515-281-8176 or e-mail Bill Blum at Bill.Blum@dnr.iowa.gov.

Campaign Materials:

• Governor Vilsack Proclamation
  • October - Iowa Tire Care Month
• Poster- "Leave the old When buying new - Retire Your Tires"
  • English
  • Spanish
• Window Cling - "Leave the old When buying new - Retire Your Tires"
  • English
  • Spanish
• Oil Change Reminder Cling
  • "Leave the old When buying new - Retire Your Tires"
• Billboard

DNR Contact
Jennifer Reutzel
(515)281-8878
Jennifer.Reutzel@dnr.iowa.gov