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- Increase awareness about water quality issues that threaten the health of Iowa's water resources and promote advocacy and action towards their improvement and protection.
- Engage Iowa's citizen volunteers in a project that challenges them to become stewards of the river and produces a tangible, quantitative result (numbers of citizens involved and quantity of trash removed, recycled, reused, or properly disposed).
- Demonstrate the commitment of Iowa's citizens by giving of themselves and their valuable time to make a difference - one stretch of river, one piece of trash at a time.
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