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- Increase awareness about water quality issues that threaten the health of Iowa's water resources, and promote advocacy and action towards their improvement and protection.
- Involve Iowa's citizen volunteers in an action project that produces a tangible, quantitative result (numbers of citizens involved and quantity of trash removed, recycled, reused, or properly disposed of).
- Emphasize the importance of partnerships by involving anyone and everyone who wants to be involved, including local, county, state, and federal agencies, business, and human-interest groups.
- Show the state of Iowa that its citizens are serious, concerned, and willing to make a difference - one stretch of river, one piece of trash at a time.
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