Adventure Ready Giveaway Launched New Hunting and Fishing Licenses in 2013
The Iowa Department of Natural Resources has capped its successful year-long campaign to introduce several new hunting and fishing licenses. Iowans purchased more than 68,000 of the new licenses during the last 12 months.
As part of the promotion, the DNR hosted a weekly drawing of $50 gift cards donated by Iowa retailers; any Iowan purchasing a qualifying license was eligible for one of 37 gift cards from April through the end of December.
Those retailers donating gift cards included: The Baker’s Pantry, Dallas Center; Bass Pro Shops of Altoona and Council Bluffs; Cappel’s Ace Hardware, Atlantic; Fin and Feather, Iowa City; Four-Seasons Bait and Tackle, Seney; Hy-Vee, Sheldon; Jerry’s Bait & Tackle, Anamosa; Mills Fleet Farm of Mason City and Ankeny; Scheels All-Sports, West Des Moines; Sportsman’s Warehouse, Ankeny; and Theisen’s, Dubuque. Mills Fleet Farm and Bass Pro Shops each donated 10 gift cards for the promotion, and Scheels donated four. Each of the other retailers donated between one and three gift cards.
“We greatly appreciate the partnership of license retailers from all across Iowa that participated and helped make the new license offerings successful,” said DNR Director Chuck Gipp.
The number of new hunting and fishing licenses sold between January 1 and December 31, 2013 included:
- 16,439 Angler’s Specials (three-year fishing licenses);
- 6,356 Hunter’s Special (three-year hunting licenses);
- 6,388 Bonus Line Licenses (license to fish with one additional line; the regular fishing license allows two); and
- 38,975 Outdoor Combo Licenses (hunting, fishing and habitat stamp combination license).
The Iowa Department of Natural Resources introduced the new licenses after surveying hunters and anglers to find what license offerings most interested them. The new licenses provide convenience by bundling several privileges into one purchase, or by offering the opportunity to purchase for three years instead of just one.
“We plan to continue to look for ways to provide value and customer service to our hunters and anglers, who are supporting Iowa’s natural resources through their license dollars,” Gipp said.